Top 5 New Project, Welcome to Apple in 2017

What - which of Apple did in 2017?
TL; DR version is pretty much in 2016. What they have people last hardware upgrade, expansion of services, stay away from new product categories and a boatload to make money.
But buried in the pat and obvious observations, it is a business, which may be in search of his mojo. There is nothing wrong with Apple or tender, but spent the company, which has revived and reinvented many product categories in the last two years trying to polish your own apples.
In my totally anecdotal overview of Twitter, in which the word best describes Apple in 2016 - aggressive, innovative, slippery successful - won from slipping by a margin of control. Why people feel one of the most successful technology companies in the world in this way? What Apple does not offer enough in 2016?

Which word best describes Apple in 2016?
- Lance Ulanoff (@LanceUlanoff) 29 November 2016

Iphones this year - the iPhone and the iPhone July 7 more - are excellent pieces of exquisite design with improved hardware, water resistance, improved components and a new Zurra cameras operating system. are always iPhones, devices, closely in 2014, Apple introduced models resemble.

Apple is not interested in his line of tablets to revive again.

Apple has failed to revive interest in its range of tablets, despite the introduction of its fastest iPad , iPad Pro 9.7. Of course, they had the price of $ 100 press to enhance the iPad Pro 12.9 material in the smallest part, but Apple for pardons.
Two years after the launch of Apple Watch, the design remains virtually unchanged. Series 2 is an upgrade to a solid level - especially its new seal that can take users a bath - but there has been the best change, as often happens, with the updated operating system, if necessary: 3 watchOS.
Apple TV has grown in stature and acquired a new contact distance and to build soft-spoken, but just constantly and was intended no change in the TV than previously changed Apple. As Apple - shows the software that Apple TV has seen , in many radical changes through TVOS.
Apple has made the most radical in 2016 (except in the assumption that the Ministry of Justice and the FBI ) was the introduction of the new AirPods . People actually her thoughts lost this Wireless - audio - equipment and not necessarily in a good way.
Poor apple. It seems damned if you do and dammed if you do not. But do not cry tears for the company with a background and hundreds of billions of dollars on the high seas enviable line sitting. He is good and should be even thinner in 2017, although not to stare at a single class of new products.

iPhone 10

No time technology will in 2017 be higher than the launch of the new iPhone in September, which will happen only a few months after the 10th anniversary of the first iPhone launch. While most expect Apple to name this new material "iPhone 8," there is a possibility that Apple a series or two and go right to "iPhone 10." can skip
"The tenth anniversary of the iPhone will be a big boost in September 2017," said Creative Strategies analyst Tim Bajarin, president of e-mail, most Apple experts echoed spoken.
Rumours about this major update started rolling for months and take effect , the day Apple officially unveiled the iPhone 7. If the rumors are confirmed, the next iPhone could be, confection of glass , with a curve hugging palm.

People have talked for years about the possibility of a curved screen iPhone, especially after Samsung introduced its border device. But as much as people want good or interesting ideas copies of other Apple think prefer Apple ideas to find that work and then try to improve. There really is not much "me too" entrepreneurship. My guess is that, although we the glass (or sapphire) have in the next iPhone see any significant curve.
Top Paris are on an A11 CPU, which will probably be the first chip from Apple, the chip technology is to use 10 nanometer - and wireless charging.

Can Apple iPhone port Flash to a USB connector C change do-it-all.

"If Apple sticks to its heritage that adds nothing that is not ready," Patrick Moorhead, president and principal analyst at Moor Insights & Strategy in an e-mail wrote. Moorhead, but a lot of new technology expected in iPhone 8 (or 10). He agreed with the rumors that need an OLED screen in at least one of 8 models of iPhone and otherwise bent, at least one edge of the screen on board.
IPhone 8 also could change more ports; Can Apple iPhone port Flash to a USB connector C change do-it-all.
The most interesting new technology could, however, be extended reality. Apple - CEO Tim Cook has already stated that this is a big fan, to say the Washington Post earlier this year: ". I think that AR [augmented reality] is very interesting and the core technology - type"
Bajarin said to see Cook-AR as a real growth area and the company is already a lot of work behind the scenes in this room.
The addition of AR for the iPhone in 2017 would be for the consumer logic, the VR headgear not want, but want the reality of experiences for improvement, and developer partners who can build experiences in AR their iOS applications.
What Apple has in 2017 with the iPhone, it has to be big. "Has to make apple slightly out of the park," he wrote Forrester vice president and principal analyst at JP Gownder in an e-mail. Apple believed that the ability to have to "invent in 8. Cover the smartphone in its entirety by a new radical change"

Out of the car

I think 2017 is the year we finally learned what Apple do in the parking space. It will not be a car.
All Apple has done shows in the last 12 months, that the idea of automotive harvesting equipment cooled. I am sure that millions were spent to reach this decision and know , jobs were lost , but the construction of a car is a no-win - situation for Apple (to acquire an electric car company, which begins with the "t" is also very unlikely).

Don't hold your breath for this one. — Do not hold your breath for it.

Analysts who spoke agreed that the new car will come in 2017, but it is likely to focus on software, the integration of the dashboard and AI on the location and situation.

pull

You can also buy these dreams Apple TV right next to the car suspend likely. Apple is deeply concerned about television, but found some time in the past year, that the way of life of the faster someone through a very small set-top box and not by more than the TV shopping HD frame.

say, "HBO? — Hmm, that's what he said, "HBO?

Apple TV, however, to move in 2017 to the stage that the device is updated TVOS companies and deals with the streaming services like Netflix, and creators and networks (especially local channels) to negotiate content, access to their Apple TV consolidate devices. The sticking point remains the research capacity of all services at once. The question is how Apple hides the third brand from the results basically. Yes, you can still see the crown on Netflix, but do not know that it on Netflix until you begin to see, so do not participate Netflix.
2017 a handful of streaming TV shows supported by Apple bring, but do not expect Apple to launch its own full channel streaming programs.

Apple Watch Family

Apple calls Apple's watches watch one of the greatest success in the market. This applies not only for smart watches, but for all clocks. According Vontobel watchmaking report its annual sales are luxury watches behind the Rolex. We also know that Apple Watch is a business of several billion US - dollars . This is good news, but Apple Clock is not only a success in, for example, the iPhone or the iPad.
Nevertheless starts from Apple probably in usable space and 2017 may be a little the year of the legs.

Apple will make more wearables, but won't stray far from the Apple Watch idea. — Apple will do more than report but from the idea of Apple watch away does not move.

Gownder Forrester said that intelligent glasses augmented reality features, is a possibility. Apple has some floated patents glasses over the years, but I'm not convinced. The most likely scenario is that Apple used its center, adding variations shows Apple: A favorable model compound or connected option. Moorhead agrees that we should expect "an Apple displays connected by low - flavor performance of LTE and LTE-M , or narrowband IO."

artificial brain

Apart from the next major iPhone, main target of Apple in 2017 may be AI. In 2016, leaders of Apple were, so to speak, a little annoying that people saw them catch up in an area, they say, have all but invented for consumers. Siri , innovative language assistant from Apple came out with the iPhone 4S in 2011, but the AI is not part of a wider public debate surprising success to Amazon Eco and Alexa voice assistant and most recently, Google Assistant to the page of Google - Home . Suddenly people asked Apple, where his assistant was at home. Tim Cook on long interview with the Washington Post, which was offended by this hypothesis, and added that now, as the AI a fundamental part of Apple - its ecosystem.

Siri is just the start of Apple's AI dreams. — Siri is only the beginning of dreams AI Apple.

"AI [smartphone] even more important for you. It is even better today assistant," said Cook.
Artificial intelligence is not just about Siri and the iPhone, but Apple has made it clear to me in 2016, the AI is threaded in by of many Apple - products and services, a strategy that is to be analyzed.
"Apple moves us more and more the role of the voice as an extension of its influence on user interfaces and make Siri more powerful and contextually accurate is a big goal," Bajarin said.
However, in 2017 not mark the beginning of the apple at the expense of privacy.

won a battle and a line

2016 was the year, Apple has the Ministry took the Justice and the FBI , the refusal to build a tool that the encryption key to decipher is correct so that the hack will be released into the natural environment. The FBI never refused really - instead of one third has itself shown to do the job - while Apple has escaped without giving moral high ground.
However, artificial intelligence efforts of Apple not go as far as the data stream. As in 2017, Apple will hold the balance of privacy and smart enough to know what you want before you decide the individual tools?

Nope, Apple isn't unlocking this phone for anyone. — No, Apple has not unlock this phone for everyone.

The company introduced the concept of differential privacy at WWDC in June, but little to explain to consumers. The idea is that instead of surveys of user profiles and data accompanying Apple takes sample data and noise adds the data anonymous.
In 2017, Apple could try to get a name for the consumer more by the differential privacy and a plausible explanation, especially since their aromatase are getting smarter and smarter.

The big bad market

Apple sold ten million iPhone in each quarter, which are an important source of income there. However, these sales figures have dropped and experts predict Moorhead "single - digit growth" for the smartphone - market in 2017. It is not a sudden reflecting Q1-quarter iPhone 7 and 7 and distribution be (even projections that it could) exceed, but the rest of the year are not so strong.

The potential drop in sales of the iPhone in 2017 could be cause for concern.

Moorhead told me once promising story in China has changed, and not in a good way. Also do not agree with the belief that India, Tim Cook, in the absence of these growth drivers and market saturation in North America and Western Europe, potentially lower iPhone sales in 2017 could be a great opportunity for growth, at least in 2017. concern.
In other words, if the valid predictions. My opinion is that this is not a year stellar iPhone, but still be good by most measures. The following year a great success, but did not happen until 2018, when Apple may start selling the iPhone 8 to count (10?).
play services an even greater role in Apple's bottom line in 2017 (Cook, predicted that a part of their business is the size of a Fortune 100 company in the next year alone). The following year, Apple will diversify existing services and add new ones.

The X-factor

A Trump White House is probably something of Apple, Tim Cook and not predict or perhaps prepare. Tim Cook has spoken briefly of the President - elected by phone in November and was one of the guests of honor (at least judging from the seats) on the latest technology - Summit in New York Trump.
The contents of the phone call and the summit is not yet fully known, but Cook has his thoughts to the employees of Apple in a revealing leaked memo to explain that it was important for Apple because it will work with the government, tax policy directly influence a company. Which Cook and company are to influence policy, is on everything Trump trying to push through Congress in his first year. The consequences will be in 2018 and beyond come.
There is one thing that is a certainty in 2017:. Apple has finally opened and start their new spaceship campus relocation to This massive rotunda, Apple will unveil the future of their products, services and innovations. If Apple's mojo back lost hopes some believe that the efforts to take off from there.

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